Limited beta access

Turn Missed Calls Into
Qualified Leads.

Lasso automatically texts eligible missed callers, asks a focused set of qualifying questions, and gives your team the conversation and lead details for follow-up.

Check My Setup See the Demo →
🐎 Production-tested missed-call text-back.
Ranger mascot
Lasso AI Agent
● Active · Responding now
Missed call from +1 (512) 555-0192
Lasso
Hey! You just called us at Peak Plumbing — sorry we missed you! What can we help you with today?
Just now
My water heater is leaking pretty bad
Just now
Lasso
Got it — is water actively pooling or more of a slow drip?
Just now
Pooling fast, kinda urgent
Just now
Lasso
I’ll flag this as urgent for the team. What’s the service address?
Just now
Built for →
🔧
Plumbing
❄️
HVAC
⚡
Electrical
🏠
Roofing
🏡
Real Estate
🔨
Home Services
How It Works

From missed call to qualified lead
without phone tag.

Lasso handles configured missed-call follow-up automatically, including after-hours calls, while honoring opt-outs and keeping the conversation visible to your team.

📵
1
A call comes in.
You miss it.
You're on the job, with a client, or just unavailable. The phone rings and nobody answers.
💬
2
Lasso texts back
right away.
After an eligible call is missed, Lasso sends a friendly text and opens the conversation.
🎯
3
AI qualifies
the lead.
Lasso can collect service type, urgency, location, and other details configured for the business.
📅
4
Lead captured.
Ready for follow-up.
The conversation and captured details appear in the dashboard, with owner alerts and takeover available when human follow-up is needed.
Features

Everything you need to rope in leads.

Lasso automates the first response and qualification steps, then keeps your team in control of pricing, availability, dispatch, and final scheduling.

📲
Missed-Call Text-Back
After an eligible call goes unanswered, Lasso sends an automatic text and records the conversation.
🤖
AI Lead Qualification
Lasso collects job type, urgency, timeline, location, and contact info through natural multi-turn SMS conversations.
📅
Booking Support
Lasso helps move the thread toward a scheduled appointment — and alerts you when a booking is ready to confirm.
🙋
Owner Takeover
Get notified when human judgment is needed and use the dashboard to take over an active conversation.
📊
Lead Dashboard
Review all your conversations, lead details, and thread history in one clean place. Never lose track of an active lead.
🌙
After-Hours Coverage
Configured missed-call follow-up can run after hours and on weekends, subject to carrier delivery and opt-out rules.
🏗️
Industry-Specific Flows
Configurable conversation templates support plumbing, HVAC, real estate, and other local-service workflows.
⚡
Guided Beta Onboarding
Beta onboarding covers business details, messaging compliance, phone routing, notifications, and a controlled live test.
🚫
Consent and Opt-Out Controls
Lasso records opt-outs and blocks automated follow-up to numbers that have opted out. Messaging behavior is verified during onboarding.
Built To Improve

Not just a canned reply.
An AI workflow tested before release.

Lasso is evaluated against missed-call, pricing, urgency, scheduling, opt-out, and handoff scenarios. Production changes are checked against guardrails that prohibit invented prices, availability, dispatch, or confirmed bookings.

Scenario tested
Guardrails checked
Edge cases reviewed
Safety-first
qualification and handoff guardrails
Scenario coverage includes plumbing, HVAC, real estate, and general local-service calls.
See It In Action

Watch Lasso work.

See an illustrated 30-second example of a missed call becoming a qualified lead.

9:41●●●
🔧
Unknown Caller
+1 (512) 555-0192
Incoming Call
✕
✓
9:41●●●
📵
Missed Call
+1 (512) 555-0192
Missed · Just now
Lasso responding...
Ranger mascot
Peak Plumbing
via Lasso AI · now
Sorry we missed your call — this is Peak Plumbing. What can we help with today? Reply STOP to opt out.
Ranger mascot
Peak Plumbing
via Lasso AI · now
Sorry we missed your call — this is Peak Plumbing. What can we help with today? Reply STOP to opt out.
My water heater is leaking bad
Got it — is water actively pooling or more of a drip?
Pooling fast. Pretty urgent.
I’ll flag this for urgent team follow-up. What city or ZIP are you in?
9:42●●●
Ranger mascot
Lasso · Now
New qualified lead ready
Active water-heater leak · (512) 555-0192 · Location requested
Jump Into Conversation →
✓
Lead Captured.
Ready for team follow-up.
Auto
First response
4
Messages sent
Alert
Owner notified
Powered by Lasso
Incoming call...
0:00 / 0:30
Try the interactive walkthrough →
Beta Scope

Prove the workflow.
Then expand the herd.

Lasso is not selling public paid plans yet. The current program is a controlled, free beta for a small number of local-service businesses.

Ranger mascot
Request consideration for the controlled beta.
Requests are reviewed before onboarding; submitting the form does not guarantee acceptance.
Request Access →
Current Beta
Free
A hands-on pilot focused on proving reliable missed-call follow-up.
  • Missed-call SMS text-back
  • AI lead qualification
  • Conversation and lead dashboard
  • Owner alerts and takeover
  • Guided setup and live testing
  • No credit card during beta
Request Beta Access
Not Included Yet
These roadmap items should not be represented as available today.
  • Public paid subscriptions
  • Dispatch-software integrations
  • Spanish-language automation
  • Advanced analytics
  • Multi-location routing
  • Installable PWA packaging
Ask About the Roadmap
FAQ

Questions? We got 'em roped.

Everything you need to know about getting started with Lasso.

No — Lasso is a lead-capture safety net, not a full customer-service agent. It automates configured missed-call follow-up while your team remains responsible for pricing, availability, dispatch, and final scheduling.
Lasso texts from the dedicated number configured for the business. Message identity and disclosures are set during onboarding and must follow applicable messaging and AI-disclosure requirements.
The text-back is triggered automatically after Twilio reports an eligible missed-call status. Actual delivery time depends on carrier and messaging conditions.
Lasso is being tested with local service workflows including plumbing, HVAC, and real estate. Each beta business receives a configured prompt and qualification flow for its services.
Owner alerts and dashboard takeover are built into the beta workflow. Each business verifies the complete handoff during controlled onboarding before relying on it.
Setup is guided during beta. It includes business configuration, messaging compliance, phone routing, owner notifications, and a controlled live test; timing depends on the business and carrier setup.
Lasso uses authenticated dashboard access and service providers to process and store messaging data. Access, retention, and sharing details are described in the privacy policy; beta businesses should review those terms before onboarding.
Ready to Ride?

Don't let another lead
ride off into the sunset.

Request consideration for Lasso's controlled beta. We'll review the business fit and contact selected applicants before any setup begins.

No credit card · Requests reviewed before onboarding · Submission does not guarantee acceptance
Want a human to set you up? Request a callback.
SMS program note: Lasso Messaging Service powers missed-call follow-up and customer-care texts for businesses that use it. Message frequency varies. Message and data rates may apply. Reply STOP to opt out and HELP for help. See Request Callback, SMS consent, Privacy Policy, and Mobile Terms.
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