LassoChoose your coverage.
Text-back, after-hours and overflow, or primary answering. We check your phone provider and routing options first.
BUILT FOR PLUMBING, HVAC & THE TRADES
Your calls answered.More jobs booked.
Your business doesn’t run on a generic script.
Neither should your AI.
Natural-sounding calls and helpful texts, configured around your services and how you book work. We handle setup and updates.
Request your 30-day free trial
No credit card. No automatic billing.
Trial details
Call the live demo903-228-4604
No signup. No sales meeting.
Bookings follow your approved calendar and rules. Otherwise, Lasso saves an appointment request for your team.
Built for your kind of work.
More trades coming soonEXPANDING TO
After-hours coverage
Be there when the workday isn’t.
Built for trade businesses
Configured around your shop.
You stay in control
Your rules. Your team. Your call.
HOW IT WORKS
Your calls. Your setup. Our help.
Start with the calls you already miss, or choose primary answering. We check the fit and test your setup before activation.
Set your business rules.
Tell us your services, coverage area, hours and intake questions. Connect a supported calendar when booking is enabled.
Let Lasso take the call.
Lasso answers approved questions and collects job details. Text follow-up starts after carrier approval.
Know the next step.
With booking enabled, Lasso confirms an available appointment. Otherwise, your team receives a request to follow up.
CONFIGURED FOR YOUR BUSINESS
Sounds natural.
Handles calls your way.
Tell us how you want customers greeted, what details matter, and when you need to step in. We configure Lasso around the way you work.
Your way of talking.
Friendly and conversational or concise and professional—choose how your business comes across.
Your business.
Your services, hours, service area, FAQs, and approved pricing information.
Your way of booking.
The right intake questions, booking preferences, and instructions for when to involve you.
ONGOING REFINEMENT INCLUDED
Set up for you. Refined with you.
Want a different greeting? Need another qualifying question? Changed the services you offer?
Your plan includes one refinement round each month to adjust your greeting, business details, questions and how you want calls handled.
You run your business.
We handle the updates.
We handle the updates.
Send us what you’d like changed in one monthly batch. We review, test and handle the updates.
New integrations and substantially different workflows are scoped separately. Fixes to malfunctioning behavior don’t use your monthly refinement.
BUILT AROUND YOUR WORKDAY
More coverage. Less phone juggling.
Choose the channels and answering schedule that fit your shop. Your plan and setup define what Lasso handles.
Voice answering
Cover after-hours calls and daytime overflow, or use primary answering on the AI Front Desk plan.
Missed-call text-back
Continue missed-call inquiries by text once your business’s messaging setup is approved.
Useful job details
Collect the requested service, location, timing and callback information using your approved questions.
Booking—or a clear request
Use a supported Google Calendar or Cal.com connection to book approved appointments. Without verified booking, save a request.
Your team can step in
Review text threads, pause automated replies and take over. Voice handoffs use your configured team contacts.
English and Spanish
Both languages are included for each plan’s supported channels, without a language add-on.
YOUR BUSINESS. YOUR RULES.
Support for your team.
Not a change of identity.
Keep the way your shop works. Guided setup defines what Lasso can say, schedule and pass to a person.
Your phone setup
Forward selected calls when your provider supports it. Texting may use a separate configured number.
Your appointment rules
An estimate or assessment is not a promise that a repair crew is on the way.
Your handoff plan
Agree on team contacts, no-answer handling and usage-limit fallbacks before activation.
Reception and scheduling—not emergency dispatch, payments or a complete customer-service department.
TRY IT YOURSELF
Hear it before you hand over a call.
Try the sample plumbing shop. No signup or sales meeting required.
VOICE DEMO
A conversation. Not a phone menu.
Call the sample plumbing shop and ask about a routine service request. Prefer Spanish? Just ask.
Call the live demo903-228-4604
No signup. No sales meeting.
TEXT-BACK DEMO
Try the follow-up, too.
Text the sample shop to try a conversation, or call and follow the instructions to test missed-call follow-up.
These are sample-shop demos, not real service appointments or emergency lines. A callback request is not a booked meeting. Carrier charges may apply.
Prefer to speak with us? Request a callback
PLANS & PRICING
Start with the coverage you need.
Text-only from $99/month. Voice from $199/month equivalent, billed $2,388/year upfront, or $249 month-to-month. Your free trial begins when your selected service goes live.
30-day free trial. No card. No automatic billing.
Your paid term starts only when you choose and confirm a paid plan after your trial.
Annual voice plans are paid upfront for 12 months.Billed monthly · Month-to-month · No annual commitment.
TEXT ONLY
Text-Back
$99$99
/monthafter trial
Same price either way · month-to-month
Keep your answering routine. Follow up on missed calls by text.
- English & Spanish texting
- Missed-call follow-up and lead qualification
- Owner updates, dashboard and conversation history
- Text takeover by your team
- Standard calendar booking included
Calendar booking included
One supported calendar · $99/month
No ongoing voice included.
Request your text trialAFTER-HOURS + BUSY CALLS
After-Hours & Overflow
$199$249$249
/mo equivalent/monthafter trial
Billed $2,388/year · save $600/yearBilled monthly · no annual commitment
Backup when you’re closed, on a job or unable to answer.
- 500 voice minutes/month
- English & Spanish voice and text
- Voice, text or both—your choice
- Lead qualification and calendar booking
- Owner summaries and lead dashboard
- Configured human handoffs at launch
One business number · Guided setup included
Monthly minutes—not unlimited usage.
Request your voice trialPRIMARY ANSWERING
AI Front Desk
$399$449$449
/mo equivalent/monthafter trial
Billed $4,788/year · save $600/yearBilled monthly · no annual commitment
Primary answering during business hours and after hours.
- 1,000 voice minutes/month
- English & Spanish voice and text
- Primary-line coverage, up to 24/7
- Voice, text or both—your choice
- Calendar booking and owner summaries
- Lead dashboard and configured human handoffs
One business number · Guided setup included
Monthly minutes—not unlimited usage.
Request your voice trialVoice plans include a monthly minute allowance, not unlimited usage. Additional minutes require your approval. Texting limits, trial usage and call handling at the limit are agreed before activation. Booking requires a verified calendar. Reception and scheduling—not billing support or emergency dispatch.
30-day free trial: Your trial starts when your selected service goes live. Voice can start after your phone setup is confirmed, without waiting for texting approval. Delayed texting gets at least 14 free days after activation, without extending the 30-day voice trial. Text-only trials run for 30 days from texting activation. Usage limits apply. No credit card or automatic billing; you pay only if you choose to continue.
Read full plan detailsQUESTIONS, ANSWERED
Before you put Lasso on the line.
The practical details, without a sales pitch.
Can I keep my current number?
Usually, if your phone provider supports the required forwarding. We check before changing routing. Texts use the messaging number configured for your business, which may be different.
How do Annual and Monthly billing work?
Annual voice plans are paid upfront: After-Hours & Overflow is $2,388/year ($199/month equivalent), and AI Front Desk is $4,788/year ($399/month equivalent). Monthly voice plans are $249 or $449, month-to-month with no annual commitment. Text-Back stays $99/month. Switch from monthly to annual at any time with a credit for unused, already-paid monthly service. Your free trial does not automatically become a paid plan. See our billing and cancellation terms.
How customized is my Lasso agent?
We configure your agent around your business information, how you want to greet callers, the questions you need answered and how you book work. You don’t need to write prompts or configure it yourself.
Can I make changes later?
Yes. Send us your requested updates in one monthly batch. We review and test changes before putting them into use. Fixes to something that isn’t working correctly don’t count against your monthly refinement.
What if I need something more involved?
New integrations or substantially different workflows are scoped separately. We’ll explain what’s possible and any additional cost before proceeding.
Can I choose voice, text or both?
Yes, within your plan. Text-Back is text-only. After-Hours & Overflow and AI Front Desk let you enable voice, text or both. Texting starts after carrier approval.
What does Lasso actually book?
Standard calendar booking is included in all three plans with one supported calendar, after connection and a successful booking test. Only the appointment types your business approves can be booked. An estimate or assessment is not a confirmed repair job. Without verified booking, Lasso saves a request for follow-up.
When does my free trial start?
When your selected service goes live—not when you submit a request. Voice can start after phone setup while texting approval is pending. Delayed texting gets at least 14 free days after activation, without extending free voice. Text-only trials start at texting activation. Usage limits apply. Read the trial details.
What happens if I use all my voice minutes?
We agree on usage alerts and the call-handling fallback before activation. Additional minutes require your approval; extra usage is not charged automatically. Answering hours do not mean unlimited minutes.
Can a person take over?
Your team can pause automated text replies and take over. Voice handoffs follow your configured rules and depend on a person accepting the call.
Which trades are available?
Plumbing and HVAC remain our core trades. We’re expanding to electricians, roofers, garage-door businesses and landscapers. Ask about your trade; we confirm phone compatibility and how you need calls handled before activation.
Does Lasso handle emergencies?
No. Lasso handles reception, approved business questions and scheduling—not emergency dispatch, payments, billing disputes or technical support. Urgent and out-of-scope requests follow the agreed handoff and fallback rules.
Can customers stop the texts?
Yes. Customers can reply STOP to opt out or HELP for assistance. Message frequency varies. Message and data rates may apply.
How is information handled?
Access is limited to authorized users and the providers needed to operate and support Lasso. Lasso does not sell personal information. Optional Meta advertising measurement on public pages requires your permission and does not include form entries or call content. See the Privacy Policy for the full details. Read the Privacy Policy.
TRY LASSO WITH YOUR BUSINESS
Give Lasso 30 days
to earn your business.
We’ll review your services, phone setup and coverage needs before activation. You pay only if you choose to continue.