SMS Consent and Missed-Call Text-Back Flow

Effective date: May 1, 2026

Program name

Lasso Messaging Service.

Public CTA / opt-in flow

End users initiate contact by calling the business directly. When a call is missed, the business’s CRM, Lasso, automatically sends a single follow-up text to the number that called. The text identifies the business by name, asks one qualifying question, and includes “Reply STOP to opt out.” Further messages are only sent if the recipient replies or continues the customer-care conversation. Lasso does not use this program for marketing blasts, list imports, purchased numbers, or cold outreach.

Example missed-call flow

1. Customer calls [Business Name]

The customer or prospect places an inbound call to the business phone number for service help, scheduling, customer care, or a related request.

2. Business misses the call

If the call is missed, Lasso detects the missed-call event for that business and prepares a customer-care text response from the business.

3. Lasso sends one follow-up text

“Sorry we missed your call — this is [Business Name]. What can we help with today? Reply STOP to opt out.”

4. Conversation continues only if the recipient replies

Follow-up messages are limited to customer-care replies, service-request qualification, scheduling coordination, and owner/team handoff related to the original inbound contact.

Who receives messages

Messages are sent to people who called, texted, submitted a service request form to, booked/requested service from, or otherwise asked a business using Lasso to contact them. The business is identified in the message as [Business Name].

Public callback opt-in form

Lasso also provides a public Request a Callback form at https://lassocalls.com/request-callback with a separate, unchecked SMS consent checkbox. The form disclosure appears next to the checkbox before submission. Submitting the callback form does not require checking the SMS consent box; users who decline SMS consent may still receive a voice callback.

I agree to receive text messages related to my request from Lasso and service providers using the Lasso Messaging Service. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for assistance. See Privacy Policy and Mobile Terms.

Screenshot of the Lasso Request a Callback form showing the separate unchecked SMS consent checkbox and disclosure — Public callback form screenshot showing that SMS consent is a separate, unchecked checkbox.

Sample messages

Sorry we missed your call — this is [Business Name]. What can we help with today? Reply STOP to opt out.
Thanks for reaching out to [Business Name]. What city or ZIP is the property in, and what issue are you having?
That sounds urgent. I’m flagging this for the team now. What city or ZIP is the property in, and is the issue actively getting worse?
Got it — I’m sending this to the team now so they can confirm timing and next steps.
Thanks. The team received your request and will follow up about the next available option.

Message purpose and frequency

Messages are used for missed-call follow-up, customer-care replies, service-request qualification, scheduling coordination, and owner/team handoff. Message frequency varies based on the recipient’s interaction with the business.

Opt out and help

Recipients can reply STOP to opt out and HELP for help. Message and data rates may apply.

Links

See the Privacy Policy, Mobile Terms, and Terms of Service.