Privacy Policy
Effective date: April 18, 2026
Lasso provides AI assistant and missed-call text-back software for service businesses. This Privacy Policy explains what information we collect, how we use it, and how to contact us.
SMS / Text Messaging
Program name: Lasso Messaging Service. Lasso Messaging Service provides missed-call follow-up and customer-care text messages for businesses using Lasso.
Messages are sent to people who called, texted, submitted a form to, booked/requested service from, or otherwise asked a business using Lasso to contact them. We may collect the recipient’s phone number, name, reason for contact, message content, call/text metadata, and related lead details solely to respond to the inbound inquiry, qualify the service request, coordinate follow-up, and hand the conversation to the business owner or team.
Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for assistance.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support of our services (e.g., messaging providers) is permitted; all other categories exclude text messaging originator opt-in data and consent — this information will not be shared with any third parties.
See our Mobile Terms, Terms of Service, and SMS Consent page for additional messaging terms and consent details.
Information we collect
We may collect contact details, message content, call and text metadata, business onboarding information, and usage data needed to operate the service.
How we use information
We use information to deliver messaging workflows, route leads, improve response quality, maintain system security, and support customer accounts.
Messaging data
If you call, text, or reply to a business using Lasso, we may process your phone number, message content, call/text metadata, and related lead details so the business can respond and manage the conversation.
Sharing
We may share data with infrastructure and communications providers that help us operate the service, including hosting, database, AI, and messaging vendors. We do not sell personal information.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support of our services (e.g., messaging providers) is permitted; all other categories exclude text messaging originator opt-in data and consent — this information will not be shared with any third parties.
Data retention
We retain information for as long as needed to operate the service, meet legal obligations, resolve disputes, and enforce agreements.
Messaging choices
If you provide your phone number to a business using Lasso, call that business, text that business, or otherwise ask that business to contact you, you may receive conversational text messages related to your request, including missed-call follow-up, lead qualification, scheduling coordination, customer-care messages, and replies from the business or its AI-assisted workflow.
Message frequency varies based on your interaction with the business. Message and data rates may apply. Reply STOP to unsubscribe at any time. Reply HELP for assistance. Lasso honors opt-out requests and uses messaging only for missed-call follow-up, customer-care replies, service-request qualification, scheduling coordination, and related responses to inbound requests.
Contact
For privacy questions, contact privacy@lassocalls.com.