Voice & text answering

AI voice and text. Built around your business.

AI voice and text for service businesses—qualify leads and book appointments before they call your competitor.

Call the live demo Start your 30-day free trial

No credit card. No automatic billing. *Trial details

What Lasso does

Lasso helps service businesses respond to inbound demand: AI call answering, missed-call text follow-up, lead qualification, approved appointment booking and owner summaries. Businesses choose the channels and coverage included in their plan.

We focus on useful reception and scheduling—not replacing the trade professional, promising a repair outcome or handling every customer-service task.

Who it is for

Service businesses across the United States, including plumbing, HVAC, electrical, roofing and landscaping, with more trades coming soon.

Early outreach is focused on North Texas and Oklahoma. Our product positioning is U.S.-wide, with phone compatibility and customer-specific workflow checks before activation.

Company and contact

Lasso is operated by Lasso Systems. For product and setup questions, contact support@lassocalls.com. For privacy questions, contact privacy@lassocalls.com.

Use the callback form for a guided voice demonstration or a discussion of your service business. Public demos use fictional information; they are not customer testimonials or evidence of a completed job.

Guided setup

Guided setup covers your business information, phone routing, supported calendar and owner notifications. Choose the channels and coverage in your plan; your trial starts when your selected service is activated.

Official Lasso profiles

These are Lasso’s official social profiles, alongside this website.