Now accepting beta businesses

Turn Missed Calls Into
Booked Jobs.

Lasso is your AI lead agent that texts back the second you miss a call, qualifies the lead, and helps book the appointment — so no opportunity slips away.

Join the Beta — It's Free See How It Works ↓
🐎 Fastest text-back in the West.
Ranger mascot
Lasso AI Agent
● Active · Responding now
Missed call from +1 (512) 555-0192
Lasso
Hey! You just called us at Peak Plumbing — sorry we missed you! What can we help you with today?
Just now
My water heater is leaking pretty bad
Just now
Lasso
Got it — is water actively pooling or more of a slow drip?
Just now
Pooling fast, kinda urgent
Just now
Lasso
I’ll flag this as urgent for the team. What’s the service address?
Just now
Built for →
🔧
Plumbing
❄️
HVAC
⚡
Electrical
🏠
Roofing
🏡
Real Estate
🔨
Home Services
How It Works

From missed call to booked job
in minutes.

Lasso works quietly in the background, making sure every lead gets a response — even when you're on the job, at lunch, or off the clock.

📵
1
A call comes in.
You miss it.
You're on the job, with a client, or just unavailable. The phone rings and nobody answers.
💬
2
Lasso texts back
right away.
Within seconds, Lasso sends a friendly text — starting the conversation before they call your competitor.
🎯
3
AI qualifies
the lead.
Lasso asks the right questions — service type, urgency, location — and captures everything cleanly.
📅
4
Lead captured.
Ready for follow-up.
You get an alert with full details. Jump in anytime, or let Lasso keep moving toward a confirmed next step.
Features

Everything you need to rope in leads.

Lasso handles the lead from the first missed ring to a confirmed appointment — without you lifting a finger.

📲
Missed-Call Text-Back
The moment a call goes unanswered, Lasso fires a text back instantly — keeping the lead engaged before they move on.
🤖
AI Lead Qualification
Lasso collects job type, urgency, timeline, location, and contact info through natural multi-turn SMS conversations.
📅
Booking Support
Lasso helps move the thread toward a scheduled appointment — and alerts you when a booking is ready to confirm.
🙋
Owner Takeover
Get notified when human judgment is needed. Jump in instantly and take over any conversation mid-thread from your dashboard.
📊
Lead Dashboard
Review all your conversations, lead details, and thread history in one clean place. Never lose track of an active lead.
🌙
After-Hours Coverage
Lasso never sleeps. Late-night emergencies, weekend calls — every inbound lead gets a real-time response no matter the hour.
🏗️
Industry-Specific Flows
Conversation scripts tuned for plumbing, HVAC, roofing, electrical, and more — so Lasso asks the right questions for your trade.
⚡
Simple Onboarding
Get up and running in under 30 minutes. Connect your number, set your business hours, and Lasso handles the rest.
🚫
Saved Contacts Stay Safe
Lasso only lassos strangers. It won't text your mom back asking her to describe the urgency of her visit or pick a service window. Only new, unrecognized numbers get the treatment.
Built To Improve

Not a script.
An AI assistant that gets better every day.

Static text-back tools send the same canned message every time. Lasso is tested against new missed-call, pricing, urgency, scheduling, and handoff scenarios so the conversation after the first reply keeps getting sharper.

Tested daily
Replies graded
Edge cases reviewed
29,000+
service-call conversations tested and graded
A running quality loop built from missed-call scenarios across plumbing, HVAC, real estate, and local service calls.
See It In Action

Watch Lasso work.

See a live walkthrough of a missed call turned into a qualified lead in under 30 seconds.

9:41●●●
🔧
Unknown Caller
+1 (512) 555-0192
Incoming Call
✕
✓
9:41●●●
📵
Missed Call
+1 (512) 555-0192
Missed · Just now
Lasso responding...
Ranger mascot
Peak Plumbing
via Lasso AI · now
Hey! You just called Peak Plumbing — sorry we missed you! What can we help you with today?
Ranger mascot
Peak Plumbing
via Lasso AI · now
Hey! You just called Peak Plumbing — sorry we missed you! What can we help you with?
My water heater is leaking bad
Got it — is water actively pooling or more of a drip?
Pooling fast. Pretty urgent.
I’ll flag this as urgent for the team. What’s the service address?
9:42●●●
Ranger mascot
Lasso · Now
New qualified lead ready
Water heater emergency · (512) 555-0192 · Address collected ✓
Jump Into Conversation →
✓
Lead Captured.
Job Booked.
8s
Response time
4
Messages sent
$0
Your effort
Powered by Lasso
Incoming call...
0:00 / 0:30
Pricing

Straightforward plans.
No corral. No bull.

Start free during beta. Paid plans launch soon. Lock in early pricing by joining the beta now.

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Beta is currently free for a small group of businesses.
Get full access at no cost while we dial in the product with real users.
Claim Your Spot →
Text-Back
$99 /mo
Great for solo operators who just need instant text-back.
  • SMS text-back only
  • 500 conversations/month
  • 1 phone number
  • 1 user
  • Self-serve onboarding
  • Lead capture dashboard
Get Started
Most Popular
Standard
$249 /mo
For growing service businesses who want full coverage.
  • Voice + SMS
  • 1,000 conversations/month
  • Up to 3 users
  • Live owner takeover
  • Guided onboarding
  • 1 dispatch integration
  • After-hours coverage
Get Started
Pro
$449 /mo
For multi-location teams who need full-scale coverage.
  • Unlimited conversations
  • Up to 3 phone numbers
  • Unlimited users
  • Spanish language support
  • Priority support
  • Advanced analytics
  • Multi-location routing
Get Started
FAQ

Questions? We got 'em roped.

Everything you need to know about getting started with Lasso.

No — Lasso is a lead-capture safety net, not a full customer-service agent. It handles the missed-call moments when your team can't answer fast enough, so no lead slips through the cracks. You stay in control and can jump into any conversation at any time.
Lasso texts from your business's dedicated number, so it looks like it's coming directly from you. Leads don't know they're talking to an AI unless you want them to.
Within seconds. As soon as a call is missed, Lasso fires a text back automatically. Speed is everything in lead capture — most leads decide within 5 minutes whether to move on to a competitor.
Lasso is purpose-built for local service businesses where speed-to-lead matters: plumbing, HVAC, electrical, roofing, real estate teams, and other home service trades. Industry-specific conversation flows mean the AI asks exactly the right questions for your business.
Absolutely. You get alerted when a lead needs human attention and can jump in any time from your dashboard. Lasso hands off cleanly and you pick up right where it left off.
Most businesses are up and running in under 30 minutes. You connect your number, answer a few questions about your business, and Lasso takes care of the rest. The Standard and Pro plans include guided onboarding support.
Yes. All conversations and lead data are stored securely and are only accessible to you. We don't sell or share your data. Full details are in our privacy policy.
Ready to Ride?

Don't let another lead
ride off into the sunset.

We're onboarding a small group of beta businesses right now — free, no credit card required. Get in before the doors close.

Free during beta · No credit card · Cancel anytime
SMS program note: Lasso Messaging Service powers missed-call follow-up and customer-care texts for businesses that use it. Message frequency varies. Message and data rates may apply. Reply STOP to opt out and HELP for help. See Request Callback, SMS consent, Privacy Policy, and Mobile Terms.
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